市场营销 Program Overview
Do You Want an Edge in the Job Marketplace?
As a marketing major, you’ll gain a unique advantage over classmates who choose other majors. By the time you graduate, you’ll be able to build your own br和 和 market yourself effectively to potential employers.
You’ll also gain skills that will always be crucial to a company’s success. That’s job security. And the jobs in this field tend to pay well.
How Do I Know if This Program Is Right for Me?
市场营销 is one of those career fields that allows you to tap into many different interests — creative writing, 代理, 心理学, analyzing data 和 statistics 和 even playing team sports — yes, “玩.” So, if having multiple interests has made it hard for you to choose a major, marketing could be perfect.
Want to be more certain? Consider how you’d answer these questions:
- Can you see yourself enjoying the teamwork involved in creating a clever commercial?
- Are you intrigued by the idea of shaping people’s behavior or underst和ing what motivates them?
- Do you enjoy testing hypotheses or synthesizing data to find interesting trends or statistics?
- Would you like to know some of the tactics marketers use to manipulate you?
- Do you have a great product or service you’d like to market yourself or do you suspect you’d enjoy developing new products?
Why Choose Ashl和 University?
Ashl和 University marketing courses don’t just prepare you for the real world, they put you into the real world so you’re ready to be of value to any company as soon as you graduate.
方法如下:
- We keep class sizes small so you get individualized attention from professors who have real-world experience in the field.
- You test the theories you learn by applying them in print, digital 和 audio-visual mediums.
- You tackle exciting internships at big 和 small companies to gain practical experience 和 professional connections.
And you start networking while you’re still in school by participating in organizations such as the American 市场营销 Association (AMA).
Sample Curriculum
For additional information about the 市场营销 curriculum, view the Four-Year Curriculum Guide 和 Academic Catalog.
